Question
A company plans to deploy an AI-based customer service app that will autonomously manage interactions, escalate complex cases, and learn from historical ticket data.
You need to perform a return on AI investment (ROAI) analysis of the app deployment. The solution must ensure that the analysis is accurate.
What should you do first?
- A. Establish the AI performance metrics.
- B. Conduct an AI market benchmarking study.
- C. Model the customer experience.
- D. Identify and quantify all the development, deployment, and operating costs. Correct
Explanation
According to Microsoft's guidelines on conducting a Return on Artificial Intelligence Investment (ROAI) analysis, the first step should be to identify and quantify all the development, deployment, and operating costs (Option D). This foundational step ensures that the financial baseline for the AI investment is accurately established before evaluating performance metrics or market benchmarks.
